THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern
communications, wrote the immortal words, “The medium is the message.”
Today I would amend that to, “The medium is the media.” Our civilization is
utterly dominated by the force of media. After our own families, no influence
holds greater sway in shaping the text of our being than do the media that
cloak us like an electronic membrane.
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