With all that’s written about selecting a domain name, I thought I would address the ART of selecting a name for your business. It’s by no means an easy task or one that should be taken lightly. So here we go.
Ask 500 people, already in business, how they decided upon their business name and, horse gifts<
, you will get 500 different answers.

Everyone has a story behind how they chose their business name. Even if the business is named after their own birth name, there’s probably a reason why this was done.
When you open a business, in a sense, you are giving birth. This new birth was created from an idea by you or your associates. It will have its own bank account, it’s own federal identification number, it’s own credit accounts, it’s own income and it’s own bills.
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