Advertising Tactics from The Apprentice Prove Good Business for L.A. Dentist
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Los Angeles, CA May 28, 2004 — On the Apprentice, one of the challenges was to run a rickshaw business for one day and create the most profit. The winning team devised a plan in which they approached local businesses and offered them advertising space on the front, back, and sides of the rickshaws at a competitive rate. The team ended up winning the challenge and making good profit. Upon viewing this, Lanier, who owns over ten vehicles which are used for his business, decided to approach related local businesses as well as corporations and propose the rental of advertising space on his vehicles.
The vehicles currently carried advertising for Kid’s Dental Kare, but with some planning and the creation of an informational packet for potential advertisers, Kid’s Dental Kare was able to present this innovative idea to businesses, and has had phenomenal results.โAfter seeing the idea work so well on The Apprentice, I realized, hispanic tv advertising for dentists<, how great of an idea this is for virtually any business where commercial vehicles are used.
Another added benefit is that this plan promotes great alliances between local companies, said Dr. Jerry Lanier, CEO of Kid’s Dental Kare.Kid’s Dental Kare is currently working with many advertisers and as the plan continues to grow, more vehicles will be added to the campaign. Background NotesโขDr. Lanier is a dynamic African American entrepreneur from New Orleans, Louisiana.โขLanier opened his first dental office in 1991 in the east part of Hollywood, where he renovated an existing building into a Kids Dental Kare office.
โขSince then, he has gone on to open six more locations in Boyle Heights,, hispanic tv advertising for dentists,, hispanic tv advertising for dentists, Cudahy, East Los Angeles, El Monte, Glendale, and North Hollywood. โขThe majority of Dr. Lanier’s patients are from ethnic minority groups, in particular Hispanics and Armenians.โขThe Hollywood office, hispanic tv advertising for dentists, of Kid’s Dental Kare includes a full children’s play park, with swings, slides, and a climbing frame.
All Kid’s Dental Kare offices are decorated using the trademark bright red, yellow, green, and blue colors.โขThe Kid’s Dental Kare mission is to provide dentistry to children in a friendly and fun manner.โขKid’s Dental Kare’s future plans for expansion include the creation of a local business community offering dental, optometry, and medical services for children. โขRecently Lanier has created mobile educational vehicles that go out into the communities and teach parents and children the benefits of dental and health care.
Source: free-articles
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May 22nd, 2010